TDE Boss Thinks Kendrick Lamar's "To ? A Butterfly" Will Sell 1 Million In A Week
The TDE boss has high expectations for Kendrick Lamar's upcoming album. He also says Jay Rock's second album is on the way.
We just got the tracklist for Kendrick Lamar's upcoming album, To ? a Butterfly, which will be released on March 23. With the singles "i" and "The Blacker the Berry" already out, expectations will be sky-high for Kendrick's third album, and none higher than those of TDE boss Anthony "Top Dawg" Tiffith.
Today (March 14), Tiffith tweeted at his followers to tell him what his goal for TPAB should be. He then tweeted, "we have 2 put that goal out 2 the universe.. what u think is wit u get.... I'm thinking 1 week 1 mill".
These tweets come after Tiffith shared an update on Jay Rock's long-awaited second album, which he says is on the way. He also posted a screenshot of the album files to prove it.
Thoughts on Tiffith's expectations? To give you some perspective, Drake's If You're Reading This It's Too Late, which debuted at #1 (and had a staggering 14 tracks in the Hot 100), cleared 500K its first week.
Tiffith is sure TPAB is Kendrick's best work, and if you disagree, he will personally refund you. You can pre-order To ? a Butterfly on iTunes, and, should you seek a refund, hit up the TDE boss on Twitter.