LeBron James & Octavia Spencer Team Up For Madame CJ Walker Series

blackrain
blackrain Members, Moderators Posts: 27,269 Regulator
NBA superstar LeBron James is continuing to make moves off the court. James’ production company, SpringHill Entertainment, is adding the first scripted drama to its growing slate. The project also boasts Oscar-winning talent: Octavia Spencer.

Spencer is attached to star in the limited series about entrepreneur and social activist Madam C.J. Walker’s life, with James exec producing along with his company’s co-founder, Maverick Carter.

Sources tell Variety that Netflix is interested in the series and is the likely destination. The steaming service had no comment on their involvement in the project.

Nicole Asher is on board to write and co-exec produce and “Black Nativity” helmer Kasi Lemmons will direct the pilot and also exec produce.

The series is based on the book “On Her Own Ground” by A’Lelia Bundles, Walker’s great-great-granddaughter, who will also serve as a consultant on the series.

Walker, the daughter of slaves, was orphaned at age seven, married at 14, and widowed at 20. She spent two decades laboring as a washerwoman, earning $1.50 a week. However, everything changed following Walker’s discovery of a revolutionary hair care formula for black women. By the time she died in 1919, she had built a beauty empire from the ground up, amassing wealth unprecedented among black women. She counted W.E.B. Du Bois and Booker T. Washington among her friends.


Zero Gravity Management’s Mark Holder and Christine Holder optioned the book from Bundles in early 2016. Spencer got wind of the project and aggressively pursued the part. Once word spread that Spencer was attached, WME, who reps both Spencer and James, pitched the series to James as his production company’s entryway into the prestige genre.

SpringHill president Jamal Henderson brought the project to Carter’s attention and the two moved quickly to land the property.

With Nicole Asher set to write, Spencer starring, and James and Springhill on board as producers, the package was presented to potential buyers, with Netflix acting fast and the favorite to land the series.

“I am really proud of this project and that SpringHill will be partnering with Octavia to tell this important story,” James said. “Every American should all know the story of Madam C.J. Walker. She was an innovator, entrepreneur, social activist, and total game changer whose story has been left out of the history books. I hope this project lives up to her legacy with a story that will educate and inspire.”

Zero Gravity and Warner Bros. will partner on the production.

The Holders (through Zero Gravity), James and Carter (through SpringHill), and Spencer (through her production company Orit Entertainment) will all serve as exec producers with Asher on board as a co-exec producer.

“It’s so exciting for all of us to keep building SpringHill, see it mature, and continue to find its voice. We are really focused on growing with authenticity and substance,” Carter said. “For us, this is totally about great stories and great partners. Partnering with Octavia to tell the story of Madam C.J. Walker is the ideal first project for SpringHill to take an important step into scripted drama.”

The film is in line with SpringHill’s mission to spotlight the hidden African-American figures who helped shape American history. The company recently donated $2.5 million to the Smithsonian’s Muhammad Ali exhibit at the National Museum of African American History and Culture.

Launched in 2013, SpringHill has quietly become a big force in the entertainment industry. Although the company, which partnered with Warner Bros. in 2015, didn’t produce any series that were picked up this pilot season, they sold three pilot pitches to broadcast networks while producing the hit Starz series “Survivor’s Remorse.” The company is also producing a comedy for HBO set in an L.A. sneaker store.

Comments

  • LcnsdbyROYALTY
    LcnsdbyROYALTY Members Posts: 13,763 ✭✭✭✭✭
  • Idiopathic Joker
    Idiopathic Joker Members, Moderators Posts: 45,691 Regulator
    LeBron got his money in so many investments that he's gonna be a billionaire
  • Madame_CJSkywalker
    Madame_CJSkywalker Members Posts: 940 ✭✭✭✭
    Octavia Spencer, LeBron James Team on TV Series About Entrepreneur Madam C.J. Walker (EXCLUSIVE)
    Justin Kroll 2 weeks ago

    LeBron James Octavia Spencer

    REX/Shutterstock
    NBA superstar LeBron James is continuing to make moves off the court. James’ production company, SpringHill Entertainment, is adding the first scripted drama to its growing slate. The project also boasts Oscar-winning talent: Octavia Spencer.

    Spencer is attached to star in the limited series about entrepreneur and social activist Madam C.J. Walker’s life, with James exec producing along with his company’s co-founder, Maverick Carter.

    Sources tell Variety that Netflix is interested in the series and is the likely destination. The steaming service had no comment on their involvement in the project.


    Nicole Asher is on board to write and co-exec produce and “Black Nativity” helmer Kasi Lemmons will direct the pilot and also exec produce.

    The series is based on the book “On Her Own Ground” by A’Lelia Bundles, Walker’s great-great-granddaughter, who will also serve as a consultant on the series.

    Walker, the daughter of slaves, was orphaned at age seven, married at 14, and widowed at 20. She spent two decades laboring as a washerwoman, earning $1.50 a week. However, everything changed following Walker’s discovery of a revolutionary hair care formula for black women. By the time she died in 1919, she had built a beauty empire from the ground up, amassing wealth unprecedented among black women. She counted W.E.B. Du Bois and Booker T. Washington among her friends.

    https://www.google.com/amp/variety.com/2017/film/news/octavia-spencer-lebron-james-tv-series-madam-cj-walker-1202523509/amp/


    Spencer is perfect

    Good to know her family is on board and it will be on Netflix

    I'm excited
  • The Lonious Monk
    The Lonious Monk Members Posts: 26,258 ✭✭✭✭✭
    Octavia Spencer, LeBron James Team on TV Series About Entrepreneur Madam C.J. Walker (EXCLUSIVE)
    Justin Kroll 2 weeks ago

    LeBron James Octavia Spencer

    REX/Shutterstock
    NBA superstar LeBron James is continuing to make moves off the court. James’ production company, SpringHill Entertainment, is adding the first scripted drama to its growing slate. The project also boasts Oscar-winning talent: Octavia Spencer.

    Spencer is attached to star in the limited series about entrepreneur and social activist Madam C.J. Walker’s life, with James exec producing along with his company’s co-founder, Maverick Carter.

    Sources tell Variety that Netflix is interested in the series and is the likely destination. The steaming service had no comment on their involvement in the project.


    Nicole Asher is on board to write and co-exec produce and “Black Nativity” helmer Kasi Lemmons will direct the pilot and also exec produce.

    The series is based on the book “On Her Own Ground” by A’Lelia Bundles, Walker’s great-great-granddaughter, who will also serve as a consultant on the series.

    Walker, the daughter of slaves, was orphaned at age seven, married at 14, and widowed at 20. She spent two decades laboring as a washerwoman, earning $1.50 a week. However, everything changed following Walker’s discovery of a revolutionary hair care formula for black women. By the time she died in 1919, she had built a beauty empire from the ground up, amassing wealth unprecedented among black women. She counted W.E.B. Du Bois and Booker T. Washington among her friends.

    https://www.google.com/amp/variety.com/2017/film/news/octavia-spencer-lebron-james-tv-series-madam-cj-walker-1202523509/amp/


    Spencer is perfect

    Good to know her family is on board and it will be on Netflix

    I'm excited

    Congrats to you. Your fighting the good fight on here paid off.
  • VulcanRaven
    VulcanRaven Members Posts: 18,859 ✭✭✭✭✭
    LeBron got his money in so many investments that he's gonna be a billionaire

    Hopefully. More black billionaires is a good thing.
  • The Lonious Monk
    The Lonious Monk Members Posts: 26,258 ✭✭✭✭✭
    LeBron got his money in so many investments that he's gonna be a billionaire

    Hopefully. More black billionaires is a good thing.

    All billionaires are a bad thing.
  • $tayRichROLLIN
    $tayRichROLLIN Members Posts: 2,142 ✭✭✭✭✭
    LBJ is that ? ... wants black excellence to excel
  • StoneColdMikey
    StoneColdMikey Members, Moderators Posts: 33,543 Regulator
    LBJ is that ? ... wants black excellence to excel

  • blackrain
    blackrain Members, Moderators Posts: 27,269 Regulator
    LeBron got his money in so many investments that he's gonna be a billionaire

    Hopefully. More black billionaires is a good thing.

    All billionaires are a bad thing.

    And what's the logic behind this?