NBA Uniforms Will Have Ads On Them Beginning 2013-14

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GettinLo
GettinLo Members Posts: 8,036 ✭✭✭✭✭
edited July 2012 in From the Cheap Seats
This dude Stern... SMFH so now we're doing what Soccer does in Europe now huh?

http://www.cbsnews.com/8301-400_162-57476521/nba-approves-ads-on-jerseys-more-video-replay/
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(AP) LAS VEGAS - The NBA Board of Governors approved a new look for uniforms and a couple of changes in the use of video replay.

Commissioner David Stern met with the media Thursday after the Board of Governors held their annual summer meeting.

He said the league is looking to add possibly $100 million in revenue by permitting small advertising patches on uniforms starting in the 2013-14 season.

"The view is, that the teams would need a significant time; one, to sell the patch; and number two, for Adidas to manufacture the uniforms, because the patch that would be on the players' uniforms would also appear on the jerseys at retail," said Deputy Commissioner Adam Silver, who is handling the uniform change.

Silver said there are revenue projections from European soccer teams that the NBA could use.
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