GameStop Overhauling Trade-In Program, Plans To Pay More Per Game
Options
Retailer to "simplify" its trade-in pricing structure, will reportedly offer 20 percent more credit per game on average.
Giant video game retailer GameStop has long been criticized for the way in which it handles trade-ins and the money paid per title. Good news, then, as the company confirmed today that it is overhauling its trade-in business--part of its all-important "buy-sell-trade" model--with the aim of simplifying the process and paying more money per title on average.
"GameStop made the decision to simplify the trade-in pricing structure that is part of our buy-sell-trade program based on positive feedback we have received from customers and store managers," GameStop pre-owned business executive Jason Cochran said in a statement sent to GameSpot today. "We anticipate this change to be well-received by our customers as they experience the added value we are now offering them for their pre-owned video game and consumer electronic products."
Cochran pointed out that in 2013, GameStop's pre-owned business was booming, with over $1.2 billion in trade credits during the year. In addition, more than 70 percent of that (about $840,000,000) was applied to the purchase of new products. "We want to provide our customers the best value for their trade and we believe customers will be pleased with this new simplified pricing," he said.
- Kotaku first reported on details about GameStop's new trade-in structure last night. While unconfirmed, here are the highlights of that story.
- New initiative will begin August 18.
- Aims to reduce complexity; no longer will you need to put money toward a preorder or other promotion to get the maximum value for a game.
- The in-store credit value will remain larger than the cash value for trade-ins.
- Average price paid per game will rise by 20 percent.
- Expect to hear about this in-store; store associates are being informed to ramp up face-to-face messaging about the new initiative, in a bid to get people to trade in more games.
Giant video game retailer GameStop has long been criticized for the way in which it handles trade-ins and the money paid per title. Good news, then, as the company confirmed today that it is overhauling its trade-in business--part of its all-important "buy-sell-trade" model--with the aim of simplifying the process and paying more money per title on average.
"GameStop made the decision to simplify the trade-in pricing structure that is part of our buy-sell-trade program based on positive feedback we have received from customers and store managers," GameStop pre-owned business executive Jason Cochran said in a statement sent to GameSpot today. "We anticipate this change to be well-received by our customers as they experience the added value we are now offering them for their pre-owned video game and consumer electronic products."
Cochran pointed out that in 2013, GameStop's pre-owned business was booming, with over $1.2 billion in trade credits during the year. In addition, more than 70 percent of that (about $840,000,000) was applied to the purchase of new products. "We want to provide our customers the best value for their trade and we believe customers will be pleased with this new simplified pricing," he said.
- Kotaku first reported on details about GameStop's new trade-in structure last night. While unconfirmed, here are the highlights of that story.
- New initiative will begin August 18.
- Aims to reduce complexity; no longer will you need to put money toward a preorder or other promotion to get the maximum value for a game.
- The in-store credit value will remain larger than the cash value for trade-ins.
- Average price paid per game will rise by 20 percent.
- Expect to hear about this in-store; store associates are being informed to ramp up face-to-face messaging about the new initiative, in a bid to get people to trade in more games.
Comments
-
I just look at it as let's say we'll give more money per game to get people in the door. In the end, Gamestop already has a way to still gip the consumer into thinking they're getting more money per game.
Trade in a game get $12 instead of $10 then they sell it for $20. They still making a profit.
The new game prices are already set. Its the used games that are key.
A few months ago I got 6 games and my total bill was $40.
My titles were Uncharted 1, 2, 3, X-Men Origins: Wolverine and Star Wars: The Force Unleashed 1 and 2.
I don't trade in games to Gamestop either because I know in the end I'm not getting a good deal. -
i really could careless if gamestop makes a profit off me trading in a game as long as I'm getting money off towards a new game. I've never been a person to replay a game or just keep the game to keep it.
-
I just look at it as let's say we'll give more money per game to get people in the door. In the end, Gamestop already has a way to still gip the consumer into thinking they're getting more money per game.
Trade in a game get $12 instead of $10 then they sell it for $20. They still making a profit.
The new game prices are already set. Its the used games that are key.
A few months ago I got 6 games and my total bill was $40.
My titles were Uncharted 1, 2, 3, X-Men Origins: Wolverine and Star Wars: The Force Unleashed 1 and 2.
I don't trade in games to Gamestop either because I know in the end I'm not getting a good deal.
Straight up.....you are better off selling games on E-Bay -
I bet they raise the prices of used games
