NFL Twitter Fails-New England Patriots Racist tweet
This is just, well, we’re speechless. The photo above is a screenshot of an actual Tweet that the New England Patriots’ official Twitter account sent out Thursday night. It’s, obviously, now been deleted, but we promise you that this isn’t made up or photoshopped.
As for what happened, well, we get what the Pats were trying to do—give a shutout to the follower who helped them reach a milestone—but how in the hell did this make it past a human’s eyes?! Was it really just automated? No one thought that automatically tweeting out pictures of a Patriots jerseys with random Twitter handles written on the back could, somehow, lead to problems?
Someone is getting fired.
Just when it seemed NFL public relations problems were kind of dying down, things got awkward, unfortunate and down-right disrespectful on social media for the New England Patriots. After an automated mishap, the storied NFL franchise’s twitter page gave a shout-out to its fans that helped the team become the first in the NFL with a million followers. Any fan that tweeted a special link would get a jersey with their twitter name on the back of the jersey. One such follower happened to be... @IHATENIGGERSS. To the teams credit the tweet was removed and followed up with an apology.
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