This Movie Did So Terribly That Universal Has Pulled It From Over 2,000 Theaters
Options
1CK1S
Members Posts: 27,471 ✭✭✭✭✭
Generally, 2015 has been an incredible year for Universal. It's responsible for three of the top five earners in the country: "Jurassic World," "Furious 7," and "Minions." But no one is bulletproof in Hollywood, and that's evident with one of the studio's most recent releases.
"Jem and the Holograms," the movie reboot of the popular late-1980s cartoon, opened in wide release October 23 and has done so poorly that Universal appears to be yanking it from theaters after only two weeks. Though the movie is still in approximately 50 screens, it has disappeared from most theaters, and Universal isn't reporting any box-office figures for it after last week.
This is an unheard of move for a movie that was in theaters nationwide.
But when you crunch the numbers, it's clear they had to stop the bleeding.
Things didn't start out well for the movie, as early reviews were awful, with the film currently at a 20% rating on Rotten Tomatoes. Many critics noted that it wasn't true to the TV show, basically alienating core fans.
Then the harsh numbers were reported.
"Jem" came in 15th place its opening week in theaters, taking in $1.37 million on 2,413 screens. That's $570 per screen.
Things didn't get any better for the movie its following week. In 2,417 screens, "Jem" took in $387,925. That's only $160 per screen. To compare, the new "Steve Jobs" film, even when it was performing poorly in wide release, was making $1,080 per screen.
But taking the movie out of theaters instead of scaling it down was a shock to box-office vets who thought they'd seen everything.
"Theater chains are contractually obligated to hold a film for two weeks after booking it. However, in all my days as an analyst, I've never seen a studio actually stop reporting after two weeks," Jeff Bock, senior box-office analyst at Exhibitor Relations, told Business Insider Monday. "This is unprecedented, and shows just how badly this film flopped. Not only is it the lowest-grossing debut for a studio film this year, but it's the worst all-time — by a considerable margin — for any film released in 2,000-plus theaters."
With a reported budget of only $5 million and obviously little promotion, it won't be a huge dent in Universal's monster year at the box office.
But it's safe to say that the "Jem and the Holograms" franchise has flatlined.
"Jem and the Holograms," the movie reboot of the popular late-1980s cartoon, opened in wide release October 23 and has done so poorly that Universal appears to be yanking it from theaters after only two weeks. Though the movie is still in approximately 50 screens, it has disappeared from most theaters, and Universal isn't reporting any box-office figures for it after last week.
This is an unheard of move for a movie that was in theaters nationwide.
But when you crunch the numbers, it's clear they had to stop the bleeding.
Things didn't start out well for the movie, as early reviews were awful, with the film currently at a 20% rating on Rotten Tomatoes. Many critics noted that it wasn't true to the TV show, basically alienating core fans.
Then the harsh numbers were reported.
"Jem" came in 15th place its opening week in theaters, taking in $1.37 million on 2,413 screens. That's $570 per screen.
Things didn't get any better for the movie its following week. In 2,417 screens, "Jem" took in $387,925. That's only $160 per screen. To compare, the new "Steve Jobs" film, even when it was performing poorly in wide release, was making $1,080 per screen.
But taking the movie out of theaters instead of scaling it down was a shock to box-office vets who thought they'd seen everything.
"Theater chains are contractually obligated to hold a film for two weeks after booking it. However, in all my days as an analyst, I've never seen a studio actually stop reporting after two weeks," Jeff Bock, senior box-office analyst at Exhibitor Relations, told Business Insider Monday. "This is unprecedented, and shows just how badly this film flopped. Not only is it the lowest-grossing debut for a studio film this year, but it's the worst all-time — by a considerable margin — for any film released in 2,000-plus theaters."
With a reported budget of only $5 million and obviously little promotion, it won't be a huge dent in Universal's monster year at the box office.
But it's safe to say that the "Jem and the Holograms" franchise has flatlined.
Comments
-
I Just Want A Josie And The PUSSYcats Parody Porn
-
Never heard of it.
-
Damn. Forgot this movie even came out. Heard they were making it. HA! Should've just went to dvd
-
Glad it ain't the new movie from Quentin Tarantino..
Police from damn near all over the country are going to boycott his new movie,
because he stood up for the "Black Lives Matter" movement..
https://www.youtube.com/watch?v=nIOmotayDMY -
I can't see how they expected any other result.
-
Recaptimus_Prime360 wrote: »Damn. Forgot this movie even came out. Heard they were making it. HA! Should've just went to dvd
Saw the trailer on TV and was like who knows or gives a ? about jem anymore. Put that ? on betamax -
nawledge_? wrote: »I Just Want A Josie And The PUSSYcats Parody Porn
Yeah I want misty stone as the black chick -
5 mill budget though? For a major studio release?
-
1. Never heard of the show.
2. I've seen no trailer or commercial for the movie.
What did they really expect from this ? ? -
Girls who watched gem are now mid 30s pushing 40.
The movie doesn't even resemble the cartoon in any kind of way. .so original fans aren't checking for it and the show isn't a cult classic like thunder cats nor have they tried to market it for a new generation before the movie like tmnt or transformers
Horrible decision and its amazing how ? gets the greenlight
GOAT 80s theme song though
https://youtu.be/m6G_o1MYECg -
Truly outrageous
Truly
Truly
Truly
Outrageous -
They ? that all up.
Could have been something if promoted to young girls and the original fans. -
Damn
-
? is like troy ave's album.
-
Universal coming through with the MIB eraser device. Like it never even came out
-
The user and all related content has been deleted.
-
Glad it ain't the new movie from Quentin Tarantino..
Police from damn near all over the country are going to boycott his new movie,
because he stood up for the "Black Lives Matter" movement..
https://www.youtube.com/watch?v=nIOmotayDMY
"? love my movies"-Tarantino