R.I.P. Vine!
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Twitter has announced it is to close its video sharing service Vine about four years after it launched.
Vine let people share six-second-long video clips that played on a loop.
Twitter did not give a reason for the closure, but earlier on Thursday it announced it was cutting 9% of its workforce following slow growth of the social network.
"In the coming months we'll be discontinuing the [Vine] mobile app," the company said in a blog.
On learning of the move, Rus Yusupov - one of the three co-founders of Vine - tweeted: "Don't sell your company!"
Warned of change
Twitter acquired Vine before it had officially launched in 2012 for a reported $30m (£24.6m).
But it has since integrated a separate video facility into Twitter's main platform, and acquired and launched the livestreaming app Periscope.
"Nothing is happening to the apps, website or your Vines today," the blog added.
"You'll be able to access and download your Vines. We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made."
It added that users would be notified before it made any changes to the Vine app or website.
"Twitter was all about setting a constraint on communication - 140 characters - and with Vine it tried to do the same to video," said Ian Fogg, an analyst at the tech consultancy IHS Markit.
"The problem is that Vine didn't keep pace with the innovation from Snapchat, Facebook and other players in the market."
Vine seemed a natural progression for Twitter when it was launched in 2013.
Six-second videos seemed a great pairing for a service famed for its punchy 140-character posts.
But in time, it was clear Vine just couldn't compete with short video on Snapchat and Instagram, and that's why Twitter has decided to shut it down.
And with Twitter looking to shed a fair bit of its workforce (again), there really is no justification for a separate app.
What's not clear is whether Twitter plans to integrate Vine-like features into its main app - I'd be very surprised if they binned the format altogether.
Vine has a dedicated fan base, and there are many Vine celebrities out there.
But you're almost as likely to see a Vine re-shared on Facebook than you are to see it on Vine itself - perhaps that was part of the problem.
Comments
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snapchat and instagram killed these ? off.
i feel like the App bubble is about burst. -
fortyacres wrote: »snapchat and instagram killed these ? off.
i feel like the App bubble is about burst.
Yup now I wonder what app is going to ? off IG & SC. I think everybody knew the writing was on the wall for Vine when Snapchat came on the scene when IG jacked SC snapchat's short video model that was definitely it. -
I like IG most of all apps but that's some hoe ? they did by stealing vine and Snapchat stories lmao
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Vine never made since to me...6 second videos that eventually disappear and people become famous from that?
I'm getting old
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I never really fooled with vine anyway, so I won't miss it.
I was a heavy tweeter 4 or 5 years ago, but I rarely fool with it either now.
Facebook, Instagram, and the IC the only social media type sites I fool with; Snapchat and all that ish appeals more to kids imo if you over 25 using that ish KYS. -
Vine.....it need some milk!!!
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Vine never made since to me...6 second videos that eventually disappear and people become famous from that?
I'm getting old
They didnt disappear, they looped forever -
Let the vine after dark ? stay
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I was just thinkin about this video the other day. Lol -
Meh @ Vine ending. Never used it
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What killed Vine were them banning videos of people posting sex clips. Used to be some big homegrown ? on there.Best seconds of my life
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I wish you disappeared -
? was bound to happen once IG started doing 15 sec videos. (it's 1 min now).
Then SC came and IG started to do them stories like SC and that was pretty much it for vine.Snapchat and all that ish appeals more to kids imo if you over 25 using that ish KYS.
lol! C/S. I don't get that SC ? either but I guess the kids like it. ? is confusing/weird to me. -
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VulcanRaven wrote: »
memeber in bmore my cuz came thru wit a bb gun that looked like a glock. They was ? around wit it say how they could probably pull a jux wit it if you hold it right. Just joking and ? , i go..yo lemme see that, im cuz goes to hand it then changes their mind..say.."nah..u would be crazy enough to pull that ? out on a ? " my other cuz go, yeah he would do that dumb ? and stand there and look stupid when the ? pull out a real gun"...be like nahhh dog...i was just playing..
i was real stupid as a kid -
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VulcanRaven wrote: »What killed Vine were them banning videos of people posting sex clips. Used to be some big homegrown ? on there.Best seconds of my life
This -
Vine could have been piff. They could have been snapchat but better
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they never should have gotten rid of porn
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Wtf they gon do about the worldstar compilation
I needs that -
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