Paramount & Hasbro Rebooting ‘G.I. Joe’
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“G.I. Joe” and its sequel “G.I. Joe: Retaliation” are the blockbusters that never quite became sensations. Both did respectably at the box office, but they didn’t catch fire either, leaving them to be a curio in the Paramount catalog. There’s been talk about a movie universe featuring G.I. Joe, alongside other Hasbro brands Micronauts, Visionairies, M.A.S.K., and ROM, but we haven’t heard much about that of late, and the studio nixed a possible crossover with their lucrative “Transformers” series. Which makes this next development kind of inevitable…
The LA Times reveals that Paramount and Hasbro are going to reboot the toy solider property and take “a more millennial approach.” I’m not sure what that means either, but this is what Hasbro exec Simon Waters had to say.
“The world has changed, and I think you’re going to see G.I. Joe changing with it,” he explained. “There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.
READ MORE: New ‘Transformers: The Last Knight’ Trailer Wants You To Fight Like A Girl
“We hope to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically,” Hasbro’s Steve Davis added.
In short, “You know, for kids!” At any rate, this isn’t a huge shock, and there’s still a lucrative market to toys sales to make, with a movie proving to be the ultimate marketing machine. No timeline yet, but it’s probably safe to say that within a few years we’ll have a whole, new set of ‘Joes’ up on the big screen.
http://theplaylist.net/paramount-hasbro-rebooting-g-joe-millennials-20170403/
Comments
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I actually enjoyed Retaliation but that first one was green doo doo
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Good idea. The last two were pretty bad
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In order for this to happen with Transformers as well The Last Knight has to really underperform.
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I liked Sienna Miller as The Baroness
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rock really taking over hollywood lol
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Man this rebooting ? is getting out of hand...
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my favorite cartoon as a kid ? destroyed...let this ? die...both movies were terrible
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silverfoxx wrote: »Man this rebooting ? is getting out of hand...
GI joe needs a reboot. it was good but there was some miscast like the rock as roadblock and adibisi as heavy duty.
the second movie got it halfway right with cobra commanders character design and firefly. I didn't like that a lot of the original joes got killed off in the beginning but they did that because the movie is more based on the 80s comic book than it is the tv show. what they are planning sounds like a money grab though and i'm very skeptical about their plans. -
my favorite cartoon as a kid ? destroyed...let this ? die...both movies were terrible
...they were more entertaining and passable than the transformers franchise though. -
I liked Sienna Miller as The Baroness
her and destroy should've been in the second one.