Big Baller Brand Didn’t Sell Nearly As Many Lonzo Ball Shoes As Initially Reported
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Idiopathic Joker
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https://www.google.com/amp/uproxx.com/dimemag/lonzo-ball-shoe-sales-numbers/amp/
Don’t get caught up in the hype that LaVar Ball and Big Baller Brand have racked up millions of dollars in sales of Lonzo Ball’s signature shoe. Even at $495 each.
The sneakerheads at Nice Kicks did some legwork to refute the rumors that Ball’s ZO2 Prime had sold 5,000 pairs in as little as four hours after its initial release. Like most internet rumors, that turned out to be bunk. Matt Halfhill over at Nice Kicks explained in a post how they figured out the number is much, much lower.
Basically, Halfhill ordered a pair a few hours before Chad Johnson ordered a pair and posted his confirmation email on social media. By Halfhill’s count, just 34 total transactions on the entire Big Baller Brand site had occured between those two orders, and that could have been for shirts, hats, and anything else there that isn’t a pair of very expensive shoes.
When another Nice Kicks staffer ordered a pair of shorts the next day, the transaction number simply didn’t account for thousands of shoe orders—there were just 328 individual purchases.
Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.
While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in size 8.5 alone), along with 53 autographed ZO2 Primes.
While it’s tough to confirm anything here from a secondary source and incredibly unlikely the ? are going to talk down rumors of big sales, the logic used by Nice Kicks here makes sense. And then there’s the big sales numbers that don’t match the actual sales thus far.
Not accounting for shipping or sales tax (that doesn’t appear to be properly applied to transactions anyways), the total revenue for footwear in the first 24 hours was $157,685, based on the numbers sold for signed, unsigned, and the larger sizes that are priced at an extra $200.
While $157,685 is an incredible amount of sales in one day, it is far from the $2.5 million that numerous outlets have reported today online.
It’s an interesting look at the reality of the shoe business, an industry the ? are now going it alone in. Though opting not to sign with a major shoe company is clearly not a decision to take lightly, the ? seemed forced to do so. Talks with Nike blew up and the pursuit of growing Big Baller Brand as a whole was sidetracked by talk of top tier price points. LaVar Ball wanted to package his three sons into a single billion-dollar shoe contract, and the companies that dominate the industry wanted nothing to do with it.
While the initial release on Thursday created a huge amount of Internet buzz—both good and bad—it didn’t immediately translate into massive sales. Like Stephon Marbury warned, it’s very difficult to grow a brand on your own. It’s easy to LaVar Ball to get people talking about him, his sons and their very expensive shoes, but actually convincing people to buy them takes a lot more than calling them “premium” and walking away.
Comments
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changed the game...
now established players can offer super expensive ass exclusive shoes...if mfs are buyin these ? , theyre gonna get other peoples shoes too -
Body bag
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They don't want him to win
? em
Already won -
I hope he goes Kwame Brown status
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the oddest sports story ever
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These ? look like a couple homos. Like why are you embracing your son like it's a wedding photo?
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Joker_De_La_Lover wrote: »These ? look like a couple homos. Like why are you embracing your son like it's a wedding photo?
Same reason he has the shoes, sandals and the brand itself. Hes trying to get rich off of him. -
Joker_De_La_Lover wrote: »These ? look like a couple homos. Like why are you embracing your son like it's a wedding photo?
U mean why is he holding him like he holding a bag of money.... -
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Joker_De_La_Lover wrote: »These ? look like a couple homos. Like why are you embracing your son like it's a wedding photo?
U mean why is he holding him like he holding a bag of money....
It's self explanatory really.. -
$495????
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On what planet is this an L tho... His dad is most def a ? and prob burned a few bridges at his sons expense... But I was raised that if nobody got give what u want u go out and get it ya damn self.... I respect the ? outta the power move -
I respect that ? he said ? you leeching ass crackers I'll make my own shoes black folk don't realize that those shoe companies need black athletes more than they need them
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The only reason it sold is because he priced them so high and hypebeast bit.
If they were priced anywhere near a normal priced shoe (KD, Lebrons ? ass, Jordan, Kyrie, ect...) he wouldnt sold ? with them ugly ass shoes.
Props to the hustle but while he makin a quick buck his dad turning his son into a villian who is hard to root for.
As a Bulls fan who saw Derrick Rose & his brother, your family will ? up your public persona easily.
And ? dad is DRose brother X10.
You already know he gonna be courtside every game too -
A father holding his son and you're thinking about ? ? . Wow lol.Joker_De_La_Lover wrote: »These ? look like a couple homos. Like why are you embracing your son like it's a wedding photo? -
Broken ankles
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A father holding his son and you're thinking about ? ? . Wow lol.Joker_De_La_Lover wrote: »These ? look like a couple homos. Like why are you embracing your son like it's a wedding photo?
There's a way for Father's and Son's to embrace. This ain't it. -
Ain't nothing wrong with how he's holding his son. You ? ? me with that hypermasculine ? , you act like they're literally trying to hook up in the picture.Joker_De_La_Lover wrote: »
A father holding his son and you're thinking about ? ? . Wow lol.Joker_De_La_Lover wrote: »These ? look like a couple homos. Like why are you embracing your son like it's a wedding photo?
There's a way for Father's and Son's to embrace. This ain't it. -
And its kind of sad that its odd. More professional athletes should be using their own recipes to eat instead of looking for a piece or somebody else's pie.the oddest sports story ever
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I would agree if he was proven. Its odd because hes still amature and his daddy is his mouthpiece so far in his career. -
$150 k in a day, no help is nothing to brush off. That ? getting it. Lavar earned some respek this week.
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Yeah, but they still get some respect for trying to do their own thing this early in. He can still fall back and do it the way ? have been doing it before, too. But at least they're taking a shot.
I would agree if he was proven. Its odd because hes still amature and his daddy is his mouthpiece so far in his career. -
? , even if he'd have sold 1 pair, that's $495 more than I got right now.
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Good hustle
He's hurting his brand too. And Lonzo has to ball crazy for this brand to take off -
KingFreeman wrote: »$150 k in a day, no help is nothing to brush off. That ? getting it. Lavar earned some respek this week.
Maybe, maybe not. Somebody has to make these shoes, that's why he went to the big names(nike,adidas,reebok). None of them bought in so I'm assuming he had to go a cheaper route, let's see how that trend goes in the future.
