White Writer for Spin Magazine Goes in regarding Royals and Mackelmore.. white commenters mad
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Tracking the Problematic Path of Lorde's 'Royals' to Rap and R&B Radio
WRITTEN BY
Brandon Soderberg
November 4 2013, 12:08 AM ET
A telling bumper occasionally pops up on our No. 1 radio home for hip-hop and R&B here in Baltimore. It identifies the station and then proudly announces that the playlist features "all shades of R&B." Usually, that's followed by Justin Timberlake's Mike Jack pastiche "Take Back the Night," or Robin Thicke's Pharrell and T.I.-assisted Marvin Gaye and/or Funkadelic mash-up "Blurred Lines." The inclusion of these crooning white boys on the station isn't new, but the decision for black radio, yes black radio, to advertise that it isn't segregated gives off some Twilight Zone vibes, you know? This is "urban" radio in a supposed post-racial America – where black-music outlets, the only interesting or at all rarefied stations left in this hyper-homogenous and bottom-line-desperate music industry, go out of their way to remind you that, "Hey, we'd never deny those poor, unfortunate, white R&B-ers the same opportunities as black artists."
The start of last month marked the tenth anniversary of the last time the top 10 of the Billboard Hot 100 consisted entirely of black artists. That October 11, 2003 chart included Beyonce, Nelly, Lil Jon, Chingy, Pharrell, Young Bloodz, 50 Cent, Fabolous, Ludacris, and the Black Eyed Peas. In 2013, that same week's chart looked like this: Lorde, Katy Perry, Miley Cyrus, Avicii, Jay Z, Robin Thicke, Ylvis, Lady Gaga, and Lana Del Ray. In-the-pocket, young-gun rappers or R&B-ers like Rich Homie Quan or August Alsina (the 2013 equivalent of a Youngbloodz), or hell, even Kendrick Lamar, a rap superstar but far from a pop superstar, are now restricted to urban radio formats. Quite simply, pop skews much whiter in 2013 than it did in 2003. In part, this is because pop is more fusion-friendly than ever, and the result of that, again and again, is that rap spices up white pop, full stop. At the very moment when rap has been fully absorbed by the mainstream, the mainstream is doing away with the people who brought rap into the mix.
The most recent, loaded example of rap and R&B stations conceding to the music industry's whitewashing is their embrace of Lorde's "Royals." The New Zealand teen's massive hit has some of the electro-buzzing murk of Drake or the Weeknd and drifts at the same BPM as plenty of syrup-afflicted radio R&B, so it isn't an out-of-nowhere inclusion. And "Royals" was first introduced to urban radio thanks to a Weeknd remix, and then by way of a Rick Ross verse added to the song. Unfortunately, urban radio embraced "Royals" despite the fact that Lorde's critique of born-with-this wealth quickly devolved into a crude and offensive stereotyping of hip-hop culture, as she came out against decade-old, rap-video signifiers like "gold teeth," "Cristal," and "Maybachs." In a sense, Lorde is singing about a trend – bling-friendly hip-pop – that doesn't ? the mainstream all that much anymore, but was at the center of pop radio a decade ago. There's a rubbing-your-face-in-it quality to the song, and along with Macklemore's “Thrift Shop,” it marks the second time this year that a white pop song has appeared on hip-hop radio while framing its anti-materialism message around a critique of hip-hop signifiers. At best, these songs are clueless, and with a little benefit of the doubt they are um, accidentally racist. Coupled with the whitening of the pop landscape, and the twisted "Why ain't there no White History Month"-style logic that black radio stations seem to be employing, Macklemore and Lorde have managed to invade rap and R&B playlists while simultaneously lecturing black artists.
In a more balanced climate, the appearance of "Royals" on rap and R&B radio might be a fun little anomaly. Its placement makes some sense, not unlike the rhythmic rock that has earned club play over the years (see SPIN's 'Inorganic at the Disco' list), or the more-rare-but-not-unprecedented example of Jay Z's "99 Problems" which entered alt-rock radio playlists because it had rock'n'roll drums and guitars. "Royals" is an okay piece of arena-oriented indie pop, interesting and, woah, a little weird if your listening habits are entry-level (file it next to Foster the People or Gotye or Lana Del Rey). Since it's a little more patient and woozy than the sugar-rush EDM kicking your eardrums around during the rest of the radio hour, it can pass as R&B. However, those "Royals" remixes with the Weeknd and Ross, roundly forgotten once they justified the song's urban-radio existence, speak to the way that rapping and R&B-inflected crooning have become nothing more than disposable accoutrements in 2013...even on rap and R&B radio. I guess it was just time that we gave all those disadvantaged white artists a fair shot, though, right?
spin.com/articles/lorde-royals-rap-radio-urban-macklemore-thrift-shop/
Comments
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Lol damm
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Does he think Kanye's New Slaves is also racist since it is anti-materialism and apparently only black people are materialistic?
In other words...this writer is kind of racist to think that any anti-materialistic song is against blacks. -
When she mention cristal I knew she had to be young because that ? hasn't been cool in hiphop since 2006 ,she was only 9 years old at the time.
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This is y programs like the daily show, Colbert report, bill maher have a following. A ? willsay everything the op is saying and *cricket* when a white boy holds up the mirror, his people, slow ? and everybody else takes notice and is shocked no one had the ? to say this b4
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I really find it ironic Rick Ross is on the royals remix
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Built 4 cuban linx wrote: »I really find it ironic Rick Ross is on the royals remix
Word...and I dont ? with Ross at all but like dawg she criticizing you man.
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I hate when white artists come on their high horse looking down on other artists who like the finer things in life the ? is so pretentious and annoying. Hip Hop was started in the Hood where some of these rappers grew up without hot water or heat.So when they get rich you damn sure they going to be talking about living a lavish life ,cause ? remembers vividly what its like not to have anything.
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^^^ Having a debate/arguement with some whiteboy on facebook over that very thing... Bottom line ? is white 16 from New Zealand she has no ground to critique hiphop especially using played out cliches
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^^^ Having a debate/arguement with some crakka on facebook over that very thing... Bottom line ? is white 16 from New Zealand she has no ground to critique hiphop especially using played out cliches
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Materialism is a flaw. Speaking out against it shouldn't be considered controversial. And certainly not racist.
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? that Zealand ?
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Materialism is a flaw. Speaking out against it shouldn't be considered controversial. And certainly not racist.
Its not racist but frankly I tell that chick to shut the ? up.
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Been told ? about that song...
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Champagne is ? nasty too. You pay more than $1 a glass for that ? you got ripped off, let alone $400 a bottle.
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that song Royals is taking shots at pop culture both HipHop and alternative pop rock as some references in it clearly allude to both cultures aspects. Given she is a foreigner and it has been thoroughly established over the years that american 15 minutes crazes tend to take longer to latch on and then last longer duration out of our own society the relevance of her song still remains. all in all the song is catchy and unique sounding so it has instant recognition thus making it get more airplay. NOt a horrible song with some points on materialism if we disect the lyrics further you can see that it is not racist it is classist as the songs name implies and lyrics states their are many swipes also @english/british culture and the royal family aspirations of many in the populace so focusing on the hiphop criticism and making it a race thing is doing noone justice and missing the point of the song...
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Yes its classiest and I guess elitist in a sense looking down on others for living lavishly.
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My thing is, when De La Soul, the Roots and them were talking down on materialism people ? on them. I hope those same people don't take this little girl's words seriously.
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Yes its classiest and I guess elitist in a sense looking down on others for living lavishly.
For good reason. ? the bougie Mitt Romney's of the world born with a silver spoon in their mouths, and the idiots that worship them.
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Doesnt apply to hiphop though..when many came from dirt to millionaires...so I dont fault them for flaunting while musically it can suck ? it best believe if I win Mega Millions or Powerball I will flash it.
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My thing is, when De La Soul, the Roots and them were talking down on materialism people ? on them. I hope those same people don't take this little girl's words seriously.
Word. Like this ? or ? 's like her was supporting ? like that. Nah, they were supporting ? that became popular, marketable & about the lowest common denominator (ie. flashy ? ). -
Some of the ? she referencing was already out the game..she only 16 but they could have caught on late.
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Kats getting on this lil white girl need to really breakdown what she is saying and not just breakdown a excerpt for interpretation and take offense at that with out the rest of the lyrics as contexts to the point of the song..."Royals"
[Verse 1]
I've never seen a diamond in the flesh
I cut my teeth on wedding rings in the movies
And I'm not proud of my address,
In a torn-up town, no postcode envy
But every song's like gold teeth, grey goose, trippin' in the bathroom
Blood stains, ball gowns, trashin' the hotel room,
We don't care, we're driving Cadillacs in our dreams.
But everybody's like Cristal*, Maybach, diamonds on your timepiece.
Jet planes, islands, tigers on a gold leash.
We don't care, we aren't caught up in your love affair.
And we'll never be royals (royals).
It don't run in our blood,
That kind of luxe just ain't for us.
We crave a different kind of buzz.
Let me be your ruler (ruler),
You can call me queen Bee
And baby I'll rule, I'll rule, I'll rule, I'll rule.
Let me live that fantasy.
[Verse 2]
My friends and I—we've cracked the code.
We count our dollars on the train to the party.
And everyone who knows us knows that we're fine with this,
We didn't come for money.
But every song's like gold teeth, grey goose, trippin' in the bathroom.
Blood stains, ball gowns, trashin' the hotel room,
We don't care, we're driving Cadillacs in our dreams.
But everybody's like Cristal, Maybach, diamonds on your timepiece.
Jet planes, islands, tigers on a gold leash
We don't care, we aren't caught up in your love affair
And we'll never be royals (royals).
It don't run in our blood
That kind of luxe just ain't for us.
We crave a different kind of buzz.
Let me be your ruler (ruler),
You can call me queen Bee
And baby I'll rule, I'll rule, I'll rule, I'll rule.
Let me live that fantasy.
Ooh ooh oh
We're bigger than we ever dreamed,
And I'm in love with being queen.
Ooh ooh oh
Life is great without a care
We aren't caught up in your love affair.
And we'll never be royals (royals).
It don't run in our blood
That kind of luxe just ain't for us.
We crave a different kind of buzz
Let me be your ruler (ruler),
You can call me queen Bee
And baby I'll rule, I'll rule, I'll rule, I'll rule.
Let me live that fantasy.
oh yeah ? creeping out the closet agenda Macklemore... -
Does he think Kanye's New Slaves is also racist since it is anti-materialism and apparently only black people are materialistic?
In other words...this writer is kind of racist to think that any anti-materialistic song is against blacks.
right on cue... the general of the White Rapper Defense Forces. -
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Sneak Dissa wrote: »Does he think Kanye's New Slaves is also racist since it is anti-materialism and apparently only black people are materialistic?
In other words...this writer is kind of racist to think that any anti-materialistic song is against blacks.
right on cue... the general of the White Rapper Defense Forces.
Lorde isn't a rapper...I'm saying that an anti-materialistic message is race neutral, and should be. And a white writer that makes the point that blacks are uniquely materialistic should look in the mirror to see racism, not in the lyrics of a young girl.