2 Pac's Broadway Play/Musical Flops Shutsdown due to poor ticket sales.
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nujerz84
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Broadway’s Tupac Shakur musical “Holler if Ya Hear Me” won’t be heard after July 20, when the sales-challenged new show will close following several weeks of dire box office.
Just last week producers had vowed to keep the show open for as long as they could, while acknowledging that if weekly receipts continued to come in as low as they have since the musical began previews in early June, then the production’s lifespan wouldn’t be long.
Producer Eric L. Gold had hoped to raise an additional $5 million to sustain the show, while swinging big with a major marketing gambit in order attract attention. That initiative never came together.
“Holler if Ya Hear Me,” an original story with a score drawn from the work of late rap great Shakur, was an ambitious project for Broadway, where the traditional audience demographic skews older and white — and less open to a hip-hop tuner than a young crowd might be. Aiming high, the production’s backers opted to open cold on Broadway without an out-of-town tryout or a national tour to markets that might prove more receptive to the title.
Since the tuner began previews June 2, weekly sales have scraped bottom, never once breaking the $200,000 mark. Last week attendance came in at just 45% of overall seating capacity. Reviews were mixed, and none were glowing enough to move the needle at the box office.
The $8 million musical will shutter at what amounts to a total loss. The shuttering will leave Broadway’s Palace Theater vacant, with the venue’s next tenant not yet locked.
Comments
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They did a horrible job promoting it, they should of holla'd at BET, Power 105 , and other stations that plays hiphop, fully or partially. Worldstar, Twitter, other hiphop outlets. To hype the ? out of the play. & also Gave away some free tickets.
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They were lacking promotional wise. No one knew about the play because it wasn't promoted or advertised right.
And I doubt old white folks wanna see a play on broad way about Tupac, if it was Bruce Springsteen or Billy Joel then we wouldn't have this discussion. -
Hot 97 promoted it they even were giving away tickets. It's a shame it flopped.
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I didn't even know it was already showing. Horrible Promotion
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lol @ selling broadway to hip hop fans
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Was in NY few weekends ago and thought about catching it, then said nahhhhh that ? gonna be wack...just a money grab, I was there when PAC was alive I saw it lived it, this capitalization ? on him wack, let the man rest. No movie or play or whatever can do the man justice. Let it go, it's over he's dead. He had a great run, let it be.
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lol @ selling broadway to hip hop fans
Exactly what I was gonna say. PAC fans ain't ? with broadway -
They did a horrible job promoting it, they should of holla'd at BET, Power 105 , and other stations that plays hiphop, fully or partially. Worldstar, Twitter, other hiphop outlets. To hype the ? out of the play. & also Gave away some free tickets.
For a broadway show? Nah man -
Take that ? on tour.. They better Tyler Perry it.
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Wait a sec. If Pac was selling five million units in the nineties, where did those consumers go? They should be 18 years older and at the age where they would want to see a Broadway show.
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Wait a sec. If Pac was selling five million units in the nineties, where did those consumers go? They should be 18 years older and at the age where they would want to see a Broadway show.
How many of them sales was in NY bruhh loll -
According to sway Pac owned the "? kingdom" lmaoooooo
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LouboutinGawd wrote: »
That man created me against the world,all eyez on me and 7 day theory -
lol @ selling broadway to hip hop fans
thats some ignorant ? to say.
see this is what the interlopers think of y'all... -
I blame menace..
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Broadway is ? .shood hav got matt stone and trey parker to write it
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freethewave wrote: »Broadway is ? .shood hav got matt stone and trey parker to write it
Broadway is ? , but Caput taking ballerina classes ain't ? -
Hate how his mom signs his name off on any damn thing.. sad
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ThirdEyeFive wrote: »
You catch feelings a lot -
ThirdEyeFive wrote: »
You catch feelings a lot
u don't know how I "feel". u can only assume. so u r imagining me... don't do that. -
I'm not surprised, don't nobody want to see that ? in a musical
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ThirdEyeFive wrote: »
I don't need to know what you're feeling and I never claimed to
But if you feel I'm an interloper that's your emotions and nothing else
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you've demonstrated little knowledge or respect for the culture. that has nothing to do with my emotions.
dont imagine me. -
The majority of you need to use google before you post. This ? wasn't even about Pac.
“Holler If Ya Hear Me,” the rap musical inspired by Tupac’s lyrics and poetry, will have its final performance on Sunday at the Palace Theatre – just one month after opening.
Headlined by poet Saul Williams, the production featured the late rapper’s presence throughout, with arrangements of hits such as "Keep Ya Head Up," “Me Against the World,” “Dear Mama” and the title song.
But there was no Tupac.
Show creators weren’t granted the rights to his biographical narrative. Instead the show used the lyrics from the rapper – he was killed in 1996 at the age of 25 – to score a fictionalized story of a young man who returns to his inner-city block after getting out of prison.
The musical hoped to tell a broader tale of racial and social injustice.