Burger King nixes lower-calorie ‘Satisfries’
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Burger King is getting rid of its lower-calorie french fries at most restaurants after less than a year.
The Miami-based chain said in a statement that it gave its North American franchisees the option to continue selling the french fries earlier this week. Only about 2,500 of the roughly 7,400 locations opted to continue selling them as a permanent item. The others have started phasing them out.
The french fries, called “Satisfries,” were a big bet for Burger King when they were announced in September. But they weren’t as well received as Burger King had hoped.
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Burger King launches lower-calorie french fry
The name was mocked in some corners, with one website referring to them as “Saddest Fries.” There also is some confusion about their caloric superiority, with a small order still containing 270 calories. A small order of McDonald’s fries, by comparison, has 230 calories because the serving weighs less.
Satisfries also are pricier, costing about $1.89 for a small order, compared with a $1.59 for regular fries.
And it’s unclear whether customers were aware what made the fries lower in calories. Burger King said Satisfries used a different type of batter to prevent some oil from being absorbed by the potatoes during frying. But the company did not have signs in restaurants explaining the difference between Satisfries and regular fries.
It’s just one of the gambits by Burger King since investment firm 3G Capital took it public again 2012. Other moves have included the return of the “Big King,” which resembles a Big Mac and a “French Fry Burger,” which is essentially a burger with four french fries smashed on top.
This week, Burger King Worldwide Inc. also announced the return of “Chicken Fries” for a limited time. The company said it brought back the deep-fried chicken in response to demand it saw online. The efforts haven’t yet sparked any big sales gains at a time when traditional fast-food chains are struggling.
In the latest quarter, sales at established restaurants in the U.S. and Canada edged up just 0.4 percent.
voices.suntimes.com/business-2/burger-king-nixes-lower-calorie-satisfries/
The Miami-based chain said in a statement that it gave its North American franchisees the option to continue selling the french fries earlier this week. Only about 2,500 of the roughly 7,400 locations opted to continue selling them as a permanent item. The others have started phasing them out.
The french fries, called “Satisfries,” were a big bet for Burger King when they were announced in September. But they weren’t as well received as Burger King had hoped.
Chicken Fries fans get their way
Burger King scrapping ‘Have It Your Way’ slogan
Burger King launches lower-calorie french fry
The name was mocked in some corners, with one website referring to them as “Saddest Fries.” There also is some confusion about their caloric superiority, with a small order still containing 270 calories. A small order of McDonald’s fries, by comparison, has 230 calories because the serving weighs less.
Satisfries also are pricier, costing about $1.89 for a small order, compared with a $1.59 for regular fries.
And it’s unclear whether customers were aware what made the fries lower in calories. Burger King said Satisfries used a different type of batter to prevent some oil from being absorbed by the potatoes during frying. But the company did not have signs in restaurants explaining the difference between Satisfries and regular fries.
It’s just one of the gambits by Burger King since investment firm 3G Capital took it public again 2012. Other moves have included the return of the “Big King,” which resembles a Big Mac and a “French Fry Burger,” which is essentially a burger with four french fries smashed on top.
This week, Burger King Worldwide Inc. also announced the return of “Chicken Fries” for a limited time. The company said it brought back the deep-fried chicken in response to demand it saw online. The efforts haven’t yet sparked any big sales gains at a time when traditional fast-food chains are struggling.
In the latest quarter, sales at established restaurants in the U.S. and Canada edged up just 0.4 percent.
voices.suntimes.com/business-2/burger-king-nixes-lower-calorie-satisfries/
Comments
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And I really liked these
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I could do without em.
But that Veggie Burger doe! ? bomb and its cheaper than a Whopper (with or without tha cheese my ? ) -
Only in America would they get rid of the less fatty food. I only do Subway haven't been to BK in about 4 and a half years.
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Salad still gonna cost 7 bucks at a fast food joint
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Salad still gonna cost 7 bucks at a fast food joint
But they'll sell you a burger, fries and a drink for 5 -
Chicken Fries fans get their way
Burger King scrapping ‘Have It Your Way’ slogan
Burger King launches lower-calorie french fry
This captures America and its weight problem in a nutshell.
A ? getting healthy, gets starving and h.i.v jokes.
yet telling a fat ass, to improve their life and lose weight, is fat shaming, and a literal hate crime.
being a fat ass, is healthy in America -
Those were better than their nasty as regular fries.
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aint ? with bk since chicken fries was taken off the menu
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frieMichael_Malice wrote: »Those were better than their nasty as regular fries.
Them old fries were hard, rough and stale and ? . i dont know if they were made outta potatos, or pebbles. -
GorillaWitAttitude wrote: »Only in America would they get rid of the less fatty food. I only do Subway haven't been to BK in about 4 and a half years.
Subways is nastay
They were dope when they started, but these days, their food taste fake.
I know im not the only one... If i wanna sub i hit a ? belly. -
What B.K needs to take out, is the big king. its a wack , water down, soaked in the toilet, big mac.
What BK needs to do, is bring back the original Angus Burger, from 10 years ago, with the special sauce. -
Never heard of em
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frieMichael_Malice wrote: »Those were better than their nasty as regular fries.
Them old fries were hard, rough and stale and ? . i dont know if they were made outta potatos, or pebbles.
Yep. Burger King been trying to change they fries up for years to get with Mickey D's and continue to fail. Their fries are ? disgusting. -
Michael_Malice wrote: »frieMichael_Malice wrote: »Those were better than their nasty as regular fries.
Them old fries were hard, rough and stale and ? . i dont know if they were made outta potatos, or pebbles.
Yep. Burger King been trying to change they fries up for years to get with Mickey D's and continue to fail. Their fries are ? disgusting.
I ? with they fries doe. ? bomb -
What is Burger King?
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i dont eat Burger king
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Its the only thing I bought from Burger King. I hadn't messed with them in years til I saw the commercial for them a few months back.
They were pretty good as long as they made them fresh. Light and minimal grease.
Back to the Alexia fries at home then.... -
Wendy's sea salt fries>>>>
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Five guys fries taste pretty good
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havent had fast food since 9th grade
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Like Water wrote: »Wendy's sea salt fries>>>>
Rally's/Checkers fries >>>>>>>>>>
Wendy's fries are good, though. -
McDonald's poutine didn't live up to expectations
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chicken fries are back though...
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that sucks I like those better than the regular burgerking fries
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