According To The New York Times, Classic Hip Hop Stations Are Thriving
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Philadelphia radio station reportedly triples audience after switching to a classic Hip Hop station.
A report from the New York Times has revealed that classic Hip Hop radio stations and radio stations that play primarily classic Hip Hop are experiencing a hefty increase in ratings.
The Times used figures from the Houston, Texas-based KROI-FM, a radio station that recently made the switch from news to classic Hip Hop, for their report.
The publication reports that KROI's audience tripled after they made the switch to a classic Hip Hop radio station. In the two months since making the switch, the station's audience has reportedly gone from 245,000 to 802,000.
Similarly, a station in Philadelphia, Pennsylvania, which also made the switch to a classic Hip Hop station recently, went from 534,000 listeners to 736,000 in the span of roughly one month.
Although a number of newly-converted classic Hip Hop stations have welcomed increased views, the New York Times also states that some stations have seen a drop in numbers, weeks after launching.
The Times then suggested that the drop-off could have resulted from the fact that "some listeners moved on to other things" after tuning in to the stations.
Despite the New York Times' findings, a number of classic Hip Hop stations are expected to launch in the United States next year.
http://www.hiphopdx.com/index/news/id.31893/title.classic-hip-hop-radio-stations-thriving-new-york-times-report-says
A report from the New York Times has revealed that classic Hip Hop radio stations and radio stations that play primarily classic Hip Hop are experiencing a hefty increase in ratings.
The Times used figures from the Houston, Texas-based KROI-FM, a radio station that recently made the switch from news to classic Hip Hop, for their report.
The publication reports that KROI's audience tripled after they made the switch to a classic Hip Hop radio station. In the two months since making the switch, the station's audience has reportedly gone from 245,000 to 802,000.
Similarly, a station in Philadelphia, Pennsylvania, which also made the switch to a classic Hip Hop station recently, went from 534,000 listeners to 736,000 in the span of roughly one month.
Although a number of newly-converted classic Hip Hop stations have welcomed increased views, the New York Times also states that some stations have seen a drop in numbers, weeks after launching.
The Times then suggested that the drop-off could have resulted from the fact that "some listeners moved on to other things" after tuning in to the stations.
Despite the New York Times' findings, a number of classic Hip Hop stations are expected to launch in the United States next year.
http://www.hiphopdx.com/index/news/id.31893/title.classic-hip-hop-radio-stations-thriving-new-york-times-report-says
Comments
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There's a new station here in the tristate that plays old school hip hop on the weekends I listen to that when I'm out. I think it could work but mix in a few older acts and other new school artists that don't fit the format of a hot97.
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This dope . Should be more . Hip hop is old enough now
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i listen to more classic songs in general now adays. Most of the time if I aint got music playing through my phone I'm listening to the old school R&B stations
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5th Letter wrote: »There's a new station here in the tristate that plays old school hip hop on the weekends I listen to that when I'm out. I think it could work but mix in a few older acts and other new school artists that don't fit the format of a hot97.
Yeah they should have a "new school" show on the weekends. Its usually the other way around. Most stations play new music all week and have an old school show on the weekends. -
5th Letter wrote: »There's a new station here in the tristate that plays old school hip hop on the weekends I listen to that when I'm out. I think it could work but mix in a few older acts and other new school artists that don't fit the format of a hot97.
Word? what station? -
Built 4 cuban linx wrote: »5th Letter wrote: »There's a new station here in the tristate that plays old school hip hop on the weekends I listen to that when I'm out. I think it could work but mix in a few older acts and other new school artists that don't fit the format of a hot97.
Word? what station?
103.9 based out of Brooklyn. -
Mister Cee is on there (nh)
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That's what's up, balance is always needed
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They had one here in Chicago a few years ago, don't know what happened
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They have one down in Philly. Boom 107.9, they play a good mix of old school.
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detcatinva wrote: »i listen to more classic songs in general now adays. Most of the time if I aint got music playing through my phone I'm listening to the old school R&B stations
this, I listen to old school R&B more than anything -
Word? what station?
103.9 based out of Brooklyn.< No. I believe it's out of Westchester County NY"
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5th Letter wrote: »Built 4 cuban linx wrote: »5th Letter wrote: »There's a new station here in the tristate that plays old school hip hop on the weekends I listen to that when I'm out. I think it could work but mix in a few older acts and other new school artists that don't fit the format of a hot97.
Word? what station?
103.9 based out of Brooklyn.
adding that to the presets
When I had satellite radio, there was a station called backspin on there. played all 80s hip hop. pops played it all the time. Im not sure if that station is still on tho, I loved it
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They have one down in Philly. Boom 107.9, they play a good mix of old school.
just got back from philly today.. had that station bumpin the whole time i was down there. it was live as ? . everything from Wu, DMX, some old Kanye.. so nice turn on the radio n not here the same 5 songs played over n over again -
93.3 and 94.5 are the old school hip hop stations in the DFW. I be turnt up every morning on my way 2 work. Actually heard old school UGK chopped and screwed the other day
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How underground do they go?
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Atlanta just got 3 old school hip hop stations in like the last month.
Boom 102.9
OG 97.9
and Old school 99.3
We now have a total of 6 Rap stations and 2 R&B stations. -
Old school rap >>> new school
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about 10 years ago i started thinking about this. But i felt that it would never happen because no one would ever listen to the station that plays the new stuff.
I use to have sirius and listened to backspin alot. but i couldnt listen all day because there is alot of old school hiphop that i hate! that rob base ? . N2Deep white boys/mexicans. utfo. white lines. planet rock. c+c music factory. ewww pump the jam pump it up. no sleep til brooklyn. ja rule love songs. knick knack paddy wack.Atlanta just got 3 old school hip hop stations in like the last month.
Boom 102.9
OG 97.9
and Old school 99.3
We now have a total of 6 Rap stations and 2 R&B stations.
thanks. imma try to stream it.
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People wanna listen to good music on a mainstream level
thus old dope tracks that go as hard as any underground track -
They have one down in Philly. Boom 107.9, they play a good mix of old school.
Yeah I think it's Philadelphia and Pennsauken -
There's a new classic hip-hop station in Dallas. 94.5. I tune in every once in a while to get away from my iPod.
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Sounds like these stations are doing good but leave it up to some of these idiots on this forum, they say old school hip hop is "irrelevant"
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To be honest with you, the only time I hear new Hip Hop is when I log on to this website and somebody posts a link of something new. Otherwise I bump the classics in my living room.
I've only heard a handful of rap albums from the past 5 years. -
I mentioned it in anouther thread already but the station V101.5
here in Duval changed their format to Old School Hip Hop bout a month or two ago
idk if it was done by popular demand or if the competition with the new "Throwback RnB"
station 106.5 forced them to switch it up cause they jacked all their listeners lol
regardless of the reason im glad they switched it up, livin down South i never hear East Coast rap on the radio
or that classic ? from the 80s/90's from any region for that matter, it was a good move